Nordstrom Essay

The stinting crisis that started in 2007 affected the business of upscale part stores countrywide. Upscale department stores understand that the items they dish come forth argon considered discretionary items, so when thither is an economic downturn, they be whiz of the origin off industries to be hit. When looking all over the Nordstrom one-year Reports from the last a few(prenominal) days, there atomic number 18 deuce things evident this company has a lasting strategy and they work exhausting to continuously evolve this strategy.Their strategy includes constantly evaluating risks in the market such as economic conditions, competitive market forces, handiness of merchandise, and growth. With an incredible sense to stay frontwards of the trends, minimize dollar volume time, and serve their clients with an uncanny ability, they have easily start one of the top department stores in the country. Nordstroms core strength revolves around their client-first attitude, cus tomer loyalty and their aptitude for merchandising. Going precedent we want to be more than tho customer focused. Instead, were working to become a truly customer-driven organization. 1One centering Nordstrom is working to become more customer-driven is by building upon their multi-channel frame. This multi-channel network, k at presentn as Nordstrom Direct, is make up of their online site, and catalog. Over the past ternion years, Nordstrom has made great strides to ensure that they are fulfilling the needs and desires of all customers. We believe online and ecommerce incorporate our next big opportunities.Within two years more customers will admission fee the Internet via their phone than their computers. Were responding2 all of the effort put into the improvement of the system is showing clear results in the financials. The economic recession was felt all over the U. S. including Nordstrom, however they were able to experience an 8. 4% increase in Nordstrom Direct gross r evenue during the 2008 fiscal year. 3 Along with improving Nordstrom Direct, an Brobdingnagian amount of effort is being devote to both the full-line stores and the Nordstrom Rack.Not only has the tot of stores expanded over the last few years with a growth of cardinal new stores in 2009 and twenty in 2010, they are capitalizing on their merchandising. Nordstrom takes immense vanity in their buyers and the work that these buyers have do over the last few years at the core of the company. They ensure that they are maximizing merchandise flexibility to prevent trends and to evolve with the customers and their ever-changing wants. Merchandise is now as current as its ever been, and there is a steady, tonal flow of fashion in and out of the store with a quick turnover system that has been set in place. guest loyalty is one of the top ways Nordstrom keeps their customers coming back. The relationship with a Nordstrom employee and the customer is a two-way street. The company mak es their priorities know and their customers are loyal to them because of it, responding in a very positive way to the operate tenderd. Employees pride themselves on their relationships with customers and ability to provide them with an enjoyable shopping experience. Nordstrom was fortunate to control themselves as a company with the 2008 crisis, with a maximum decline of 12. % in sales and a quick rebound.By 2010 they had increased in-store sales by 8. 1% and set a record-breaking sales number at $9. 31 billion. The correct strategy and actions performed in the right luck will produce growth, and this is what Nordstrom continues to experience with their customer service strategies. We plan to keep a steady focus on our customers. We follow, first and foremost, a customer strategy at Nordstrom not a price, brand, technology or any other corporate strategy.