Marketing Concept for Environmental Welfare

CONSUMER BEHAVIOR MARKETING CONCEPT FOR ENVIRONMENTAL WELFARE From a long time ago, manufacturers are competing with each other to provide a product that can fulfill the needs of consumers. One type of product can be produced by various manufacturers. With so many manufacturers who produce things that can fulfill the needs of consumers, other producers with low marketability will automatically be eliminated from the marketplace because it is not chosen by the consumer. One of the ways to attract consumers to buy a product is to use the societal marketing concept.Societal marketing concept is the highest evolution form of marketing concept, where in addition to get a profit, manufacturers are also trying to improve the life of the community (Crane, Andrew, Desmond, & John, 2002). One of the example is the anti-mosquito aerosol Force magic, where the manufacturer states that the compound used in anti-mosquito aerosol derived from natural substances that are not harmful to humans. For c ompetitors Force magic, such as Baygon and Hit, does not seem to use the same content with the Force magic.Some aerosols are using the contents injurious to consumers, but proved to be more powerful than the other content. There is even one of the brands of aerosol mosquito which was being pulled out from marketing because they contain ingredients that are dangerous to health. Anti-mosquito Force Magic uses natural ingredients that repel mosquitoes effectively but not harmful to humans. The natural materials can disappear in the air and can be neutralized by mammals.We can see from the advertisement, a manufacturer of Force Magic also emphasized that anti-mosquito aerosol is safe for children, where children's health is one thing that considered by consumers who have a family. Consumers are essentially buying and using a product to satisfy their needs. However, with the societal marketing concept, manufacturers are not only provide products to meet the consumer needs but also provid es effect or another impacts that are useful for the welfare of consumers and the environment (Crane, Andrew, Desmond, & John, 2002).Would the consumers be more interested in buying products that are marketed by sales strategy of societal marketing concept? Societal marketing concept is the highest evolution form of marketing concept. Starting from the production concept, which assumes that all consumers would be more interested to buy products at low prices. Furthermore, the product concept assumes that consumers will buy the product with the best quality. Then there is the selling concept, which is a growing assumption that consumers will not purchasing a product if they did not get a hard persuasion .Subsequently there is marketing concept which emphasizes the rational consumer and intends that all the sales should be able to meet the consumer needs. Finally, the concept of product sales in societal marketing concept is in addition to profit. Beside that, the manufacturers are al so trying to improve the life of the community. Societal marketing concept intended to meet the needs of the target market in a way to support the welfare of society in general, but still implement the main goals of the company (Schiffman & Kanuk, 2007).According to Maslow (Feist & Feist, 2007) humans have needs that stratified. Maslow's hierarchy of needs indicates the degree level of human needs. If the basic needs have not been fulfilled, the above needs can not be fulfilled. Maslow's hierarchy of needs starting from biological needs, followed by the need for love, and the need for security, the need for self-esteem, and the latter the need for self-actualization. Basically, consumers who have met the biological needs will try to meet next.If the urgent needs have been met, then the consumer will look for products with other things that could fulfill the higher needs. Therefore, consumers will be interested to choose a product, in this case the Force Magic, because it can eradica te mosquitoes and ensure the health of consumers and families. Consumers should feel happier and more motivated to buy the product because of the good impression posed by producers which helps the welfare of society.Logically, manufacturers will attract more interest of the consumer because by paying the same price to other products, consumers can get more profit. To apply the societal marketing concept, preferably all products must be in the category of desirable products. The manufacturers have to change the products they create in order to improve the life of customers in a short or long term. It requires many innovations and breakthroughs to make it.In the field of anti-mosquito aerosol, producers should do more research on ingredients which are effective to repel mosquitoes and harmless to human. Manufacturer must seek to emphasize the positive effects obtained from the use of the products and reduce the negative effects of these products. Therefore, manufacturers use societal marketing concept to sell their products. Beside the benefits from the sale, they also meet the needs of consumers and ensure their welfare. It is also the main attraction for consumers.Sales of products with the societal marketing concept can surely meet the needs of consumers directly and to guarantee the well-being of consumers in the future. Manufacturers have always wanted to get profit from the sale of its products. However, it should not make manufacturer forget about the customers. Manufacturers also have to consider the welfare of the consumer, which is the most important element in their sales. Manufacturers provide products that can fulfill customer needs and ensure the welfare of the community.Consumers will put a trust on the products and choose products that can guarantee their welfare. In that way, manufacturers can still achieve its main objective, which is to benefit, and ensuring the welfare of consumers. References Crane, Andrew & Desmond, John. (2002). Societal M arketing and Morality. European Journal of Marketing, 548-569 Feist, Jess & Feist, G. J. (2006). Theories of Personality 6th edition. Singapore: McGraw-Hill Schiffman, L. G. & Kanuk, L. L. (2000). Consumer Behavior 7th edition. USA: Prentice Hall International, Inc.

Lesson Mrs

To Mrs.. Rattail and the entire Business Communications class. My name is and I'm a 42 year old veteran, musician and constitutional activist. I'm single, which allows me plenty of time to dedicate myself to school, my music and an Important cause that I believe In. I began earning my college education about two years ago. They say It's never too late to go back to school and in this case, without a doubt I have to agree. My Initial motivation to enroll in college was a Job offer I received at a wedding. The V. P. F Operations over heard me speaking to a group of people I had Just met.He was Impressed enough that he extended an offer that if I earned a general business degree I would be hired at a digital communications and software design firm. The decision was easy on my part. I enrolled two days later. The Job he offered came with a handsome starting salary and benefits that will surely be beneficial due to the significant changes in the health care system. Before receiving the jo b offer. The thought of going to college had really never crossed my mind. I was born in Ohio but moved around a lot due to my father's career as an Army Special Forces Green Beret.He was an officer and was usually offing some third world country on some secret mission. Being raised on Army bases influenced me enough adjoin the US Navy in 1990. Three generations before me fought in a war and so it was almost a fulfillment of destiny that I fought in the Persian Gulf War in 1990. Being raised on Army bases and my own tour to duty was significant in shaping me Into the person I am today. These elite experiences have been paramount In beefing the direction In which I currently find myself headed In today. M an activist who fights for the cause of teaching people the Importance of preserving the constitution and the principles It represents. I have worked in many places and known many people throughout the world. These experiences have provided at least a portion of the communication sk ills needed In business. It has also helped me in spreading the word for a Just cause. I've always enjoyed talking with people, especially someone I'm Just meeting for the first time A gift of persuasion helps fine who I am. This opportunity I have to earn my degree in Business is one that I detonate lightly.Not only will my education give me a career and meaner to retire, but it has also opened doors in my personal life and helped give me the tools to fight for what I believe in which to me and many others is a noble, Just and prudent cause. I've met and networked with others with the same philosophy in life. This was made possible through the web design course and Microsoft Office classes I took in order to earn my degree. Being educated has put me further into the circle of people that I feel are important in helping me network this agenda.Currently my work is posted on the Internet through a website I built. Legibility's. Com has information about the constitution and links to o ther sites with information meant to inform those who believe In American Liberty. The cause Is for freedom that the constitution affords all Americans. The Amendments defined by civil liberty and the right of peaceful civil disobedience, assembly, religion and speech. The purpose Is to educate those who will listen about the American philosophy that Is being forgotten and that so many have sacrificed their lives defending.My Associates degree in Business Management of life. In this assignment, the use of internal and formal communications has been utilized as the structure of this paper is directed towards informing the audience of my personal background and interests, both on a personal and professional level (Till, 2009). The information contained within speaks truth and is straight forward and to the point. The main points are easily understood and read without errors. I have also provided a link to my website if anyone has interest in learning about this important cause.The onl y barriers in this presentation could possibly be that the information may be read with distractions such as noise from those who' may disagree with my point of view concerning freedom being traded for security (Till, 2009). If distractions occur at the time this is being presented there could be messages competing to be heard. There also could be too many filters if this essay isn't presented so that everyone understands it's purpose; which is to inform the audience about it's intended purpose of introducing myself and my interests.I have made this essay simple and easy to comprehend with the intention of allowing the audience to make a decision about weather or not to find out more about the cause that many have forgot in all essence, protects their way of life. To learn more about the constitution visit http://www. Legibility's. Com Sincerely

Analytic Philosophy Is Not A Systematic Philosophy Essay -- Education, L

â€Å"The use of analytic philosophy in education has some direct bearing on students, but perhaps it is most useful for educators in helping clarify what they propose to teach† (Ozmon Craver, 2008, p265). While the idea is well intentioned, the problem in today’s society is that teachers do not have much academic freedom and they are not well trained in analyzing their own curriculum. Today’s educational system is very much entrenched in standards and rote memorization of concepts. Teachers are expected to achieve certain scores on standardized tests or suffer from scrutiny from government entities or their school administrators. This need to teach an overabundance of standards has resulted in a system where teachers are con... ... middle of paper ... ... Craver, 2008, p267). One could argue that the analytic is exactly what our students are missing in order to become the best they can be. We are producing students who lack the skills to think critically. The focus on learning how to use language and understand it is essential to creating the mind that is capable of dissecting all the messages they encounter in a meaningful way. In the classroom, analysts are concerned about materials and methods and believe that both need to be scrutinized. Unfortunately, as long as our public education institutions are dependent upon government funding to offer their programs, the restrictions and constraints that come along with accepting that money will hinder the analytic process. While the analytic philosophy could have a profound effect on our educational system, our current structure just will not allow it to take hold.

BU6602 ENT Assignment 1 April 2014 Task 1 Essay

BU6602 ENT Assignment 1 April 2014 Task 1 - Essay Example The small businesses have gained popularity in this modern day context due to their effective utilisation of operational modes that often acted as saviours of economies at the time of economic turmoil. However, it can be affirmed that entrepreneurs are linked with a small business, as they are involved in the tasks of promoting innovation and preparing themselves for addressing along with mitigating underlying risks that might occur while performing varied operational functions (Pearson Education, Inc., 2014). Considering the fact that the small business enterprises often possess limited resources, the entrepreneurs have to be much more efficient in organising and developing the available resources so that the maximum amount of benefits can be reaped. Moreover, the entrepreneurs must possess the characteristics of making effective decisions, having high energy level, identifying the risks and adopting measures to mitigate such risks among others in order to fulfil the aforesaid objective (Pearson Education, Inc., 2014). It has been apparently observed that the entrepreneurs or the owners who possess effective leadership qualities and displays innovative skills are successful in developing their respective small businesses (Stokes & Wilson, 2010). With this concern, the essay tends to critically discuss the provided statement â€Å"sometimes the manager of the small business does not have the capacity to operate it successfully. The owner lacks the leadership ability and knowledge necessary to make the business work† (Scarborough, 2012). Various significant aspects like an entrepreneurs’ role in developing a small business and the necessary skills that require by the managers or the owners would also be taken into concern while discussing the aforesaid statement. As discussed by Mazzarol (2004), strategic management is a term, which is broadly connected with large, medium as well as small-sized businesses that are normally

David Bowie and Gender Performance Essay Example | Topics and Well Written Essays - 750 words

David Bowie and Gender Performance - Essay Example He, in the words of Philip Auslander, can sing â€Å"in many voices and from many subject positions without identifying clearly with any of them† (Auslander 106). By not tying up gender too closely to identity, Bowie is able to demonstrate the degree to which gender is comprised of actions and choices rather than states of being, per se. In David Bowie’s music video â€Å"Life on Mars,† Bowie demonstrates and adroit understanding of the relationship between action and gender, putting on and taking off gender as it suits his lyrics and his messaging. David Bowie, more than almost any performer before him, communicated with all the senses available to him: his image was just as important as his sounds. He thus developed images of himself that aided him in delivering messages for his music. For this reason, one of the most prominent examples of Bowie’s deconstruction of music relate to his physical appearance. Our society tends to conflate physical appearance with identity: in race politics, for instance, identity is often a visible feature, and our society goes out of its way to display other identifying marks as openly as possible, with everything from gender based dress code to â€Å"hanky-codes† which use handkerchiefs to indicate sexual preferences. The fact is, however, that physical appearance, while informing identity, is not the same thing, especially where gender is concerned. Physical identity relates to gender solely in the â€Å"choices† (Butler 903) that are made: the choice to apply this product to one’s face, or the choice to wear a particular style of dress. David Bowie’s music video for â€Å"Life on Mars† plays off of this idea of choice through conscious contrasting of different gendered performances. Bowie appears against a white background, wearing extensive face-make up, â€Å"womanizing† his face through making aesthetic choices associated with femininity. He brings the p erformance over the top, applying blue eye liner, pink lipstick, and dark, thick mascara. However, when the camera pans out, it is apparent Bowie chooses to wear a suit, complete with a tie – one of the overriding symbols of patriarchal control of our society, and one of the few styles of dress that, even in the era in which he was performing, was still relatively confined to male use. He thus deconstructs gender into presentation choices by presenting both masculinity and femininity on one body, and embracing what each entails easily with the flick of a camera and a change in focus. Bowie uses this divergence to great effect when combined with the lyrics. â€Å"Life on Mars† consists of a series of surreal images that flash one after the other, including â€Å"cavemen† and â€Å"lawmen† attacking the wrong person (Bowie). He thus plays his female persona’s criticism against the ridiculousness of patriarchal control while at the same time referenci ng that patriarchal control’s influence over the character, through masculine clothing on the presumably female character. By referencing the brutality associated with masculine violence from the perspective of a woman – a gender that he chooses to portray rather than is assigned by sex, Bowie is able to demonstrate how such violence is not natural but rather a choice made as a way of defining and participating in particular gendered groupings. There are few artists in the world who have been as willing as David Bowie to

Analysis of the 23rd march jerusalem bombing in media coverage Assignment

Analysis of the 23rd march jerusalem bombing in media coverage comparison between western and islamic media - Assignment Example Also, news reports from WorldNetDaily (US), another western media house with wide readership will be examined. Dawn (Pakistan), Arabnews (Saudi Arabia), and Palestine Post (run by a group of Palestinians) will represent media from the Islamic world during this discussion. One can expect Palestine Post to be least neutral while covering the incident because of its direct interest in the outcome of the conflict. As a result, in terms of neutral reporting, Palestine Post can be left out of scope or kept at the bottom of the pyramid. Despite being committed to peace and impartiality, there can still be differences in the approach of news by media houses because of a number of factors. Historical ties (in terms of same culture, religion, etc.) or interests (economical, political, etc.) with one party can develop biases, which often require an art of reading in between the lines while analyzing their contents. It is, then, only natural that media in western countries and Islamic world diff er significantly while reporting international events such as September 11, 2001 attacks on US, or as one can note under this discussion, 23rd March Jerusalem bombing. Such preferences are often the results of looking at things from a local perspective. For instance, while expressing anguish over the casualties in September 11, 2001 terrorist attacks in US, international media also blamed US for not taking into considerations the interests of the Muslim world (‘September 11, 2001’, 2011). Such anguish may be more evident among news reports from Muslim-dominated countries like Pakistan, which is still a democratic country with liberal press. Under this discussion, it will be seen how there were subtle differences in the ways of reporting by western and Islamic media while covering 23 March 2011 Jerusalem bombing. One person (a 59-year-old British woman) was killed and 30 others were injured in the bus attack at a busy bus spot during day time that day following days of d eteriorating law and order situation in the city. Early headlines of a breaking news story say a lot about psyche of news editors. Initial headline by BBC â€Å"Deadly bombing targets Jerusalem bus stop† denotes serious indifference to the victims who were affected by this act of violence. Was it just inanimate bus stop that was the victim of deadly bombing and not Israelis or any other innocent residents in Jerusalem? (‘Deadly bombing targets Jerusalem bus stop’, 2011) BBC, as one could read from its â€Å"mission and values† statement claims to pursue impartial approach (BBC, 2011). However, a close look at many BBC reports reveals that many are either in favor of Palestine or in favor of Israel. It is quite natural to form biases as news reports, at the end of the day, are written by hundreds of correspondents who often come in close relationships with the local people. While reporting Israel-Palestine conflict, reporters often spend days with the local Muslim people which may bring some bias that earlier in this study

Summarize Research Paper Example | Topics and Well Written Essays - 500 words

Summarize - Research Paper Example It claims to be an eco-friendly option of transportation, and factually as having reduced the harmful greenhouse gas emissions by more than 1 tonne on average (cited in Tecsult Inc., 2006). Communauto Car-sharing Service: Useful or Not? Before concluding anything about the usefulness of Communauto service for the people, an analysis has been done in the further part of the paper. The usefulness of this service is largely dependent on the response of its users, benefits that car-sharing provides, the target group of people being wide or narrow, the USP (unique selling proposition) of the Communauto service and the market competitors. About Communauto Car-Sharing Service. It involves multiple users using fewer vehicles. It leads to reduction in congestion, pollution-level, number of vehicles per household and reduction of money spent on individual transportation. Communauto Users. The corporate usage of Communauto is more as compared to individual car-sharing, people who drive less and youth associating with ‘Green’ keeping in consideration style and comfort also can be included among the general users of Communauto vehicle service. The usefulness of Communauto lies in the information that its vehicles are eco-friendly through zero-emission cars, low per family car-expenses, lot of stations for Communauto car pick-up, 24 hours availability and low rent.